If your business wants to stand out from the crowd, don’t always chase your customers. Instead, try a more subtle approach that draws customers to you—and have an inbound call center at the ready.
Consumers are savvy. They know you’re selling something, because everybody’s selling something. Checking their email, posting on Facebook, riding the bus, watching a movie, listening to the radio, browsing the web, eating breakfast: People are bombarded by ads from the moment they awake to the moment they fall asleep.
Thanks in part to this advertising overkill, customers wade through this sea of ads armed with spam filters, pop-up blockers, no-call lists and, most importantly, a wary mindset. Proclaim why your product or service is better than your competitions’, and even if you manage to out-shout your competition, your customer probably isn’t listening anyway.
A more subtle, nuanced approach sets your business apart. Old-school strategies such as cold-calling are out of the question. These days, customers respond better to open, honest marketing strategies.
Let your product speak for itself. Let your customer service back it up. Make your brand visible online and through social media, and let word-of-mouth do your advertising. It’s all about drawing in customers, making them seek you out instead of the other way around.
Rather than spending money on an expensive, low-ROI outbound advertising campaign, subscribe to an inbound call center and focus on stellar customer service. You’ll start building exactly the kind of long-term social currency most marketing campaigns dream of.
When customers call, you’ll have someone available no matter what. Use your call center as a lead capture tool—having them gather information from the caller, grading their lead potential and acting accordingly—or use them as an order processing center. Or both.
In advertising, it seems like everyone is shouting. Open availability, great service and a more gentle approach will get heard above the din.
